I was selected to design the identity for the 40th Annual Daytime Emmy Awards. Creating an overall consistency for the Emmy brand, I applied my methodology to all graphic elements of the show.

Celebrating 40 years of Daytime—the 40th anniversary stone of the ‘Ruby' was embraced in concept, color, lighting, and texture as a graphic device in all elements including room decor, set design, lighting, on-screen graphics, and printed materials. Additionally, I designed a classic-yet-contemporary type treatment for the logo that embraced old-Hollywood deco-styling with clean modern type.