Aegis, a brand known for bringing health care innovations to market, was well-positioned to expand their overall offering but required a stronger brand idea and identity that spoke to direction, strength, innovation, and importantly—inventiveness. For this I created the "Origami A" as their new logo and mark. The "A" is suggestive of a mountain for strength, a true-north arrow for direction, and the origami design suggests innovation and inventiveness. I also created an animated :30 brand video that announced the new Aegis brand and positioning.